Jonathan Worsley joins HotelSwaps’ mission to create value from empty hotel rooms

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London, October 22nd, 2014


HotelSwaps is delighted to announce that Jonathan Worsley has joined as investor and non-executive director of the company.


Each year, over a billion hotel rooms stand empty around the world. HotelSwaps is an online marketplace where hotel owners and operators can turn part of this un-used asset into a valuable Points currency. The Points can hereafter be used to book free business travel, offer executive staff incentives or even purchase products & services from first-class hotel suppliers.


How does it work?


Hotels earn HotelSwaps Points by accommodating other hotel members in their property free of charge during periods with available room capacity. They can also earn Points in advance by depositing future room nights with HotelSwaps.


The hotels can hereafter offer their Points to whomever they choose – and Point holders can subsequently use these to book any of the rooms that other hotel members have deposited with HotelSwaps.


Rapid growth


HotelSwaps, which operates under, was launched in 2013 and already counts over 140 high quality member hotels world-wide – many of which are affiliated to exclusive hotel alliances such as The Leading Hotels of the World, Relais & Chateaux and Design Hotels.


“We are delighted to welcome Jonathan to our team. His understanding of the hotel industry is impressive and he will bring not only strategic vision but also access to a wide network of hotel owners and operators globally.” says Preben Vestdam, Founder & Managing Director of HotelSwaps.


Jonathan Worsley continues, “HotelSwaps is the hotel industry’s answer to the sharing economy where value is created from an under-utilized asset. HotelSwaps’ network of hotel members is the start of a whole new value chain within the hospitality industry.”


To ensure a consistent network of like-minded hoteliers, HotelSwaps only accepts high quality hotels in desirable destinations as members. HotelSwaps proposes two membership tiers; Premium Membership, which offers unlimited exchange transactions for an annual membership fee starting at US$ 650 and a free Basic Membership, which allows the hotel to transact for up to 1,000 Points per year.




For further information, visit or contact:

Alkis Valentin


Phone +44 20 3239 3924


About HotelSwaps

HotelSwaps is the world’s first hotel room exchange programme which allows hotel owners and operators to barter their unused hotel rooms based on a point currency. Full terms & conditions can be found on HotelSwaps is operated by HotelSwaps Ltd which is based in London, United Kingdom.


About Jonathan Worsley

Jonathan Worsley is the Chairman and CEO of Bench Events ( which organizes top-level conferences for the hotel and investment industry including International Hotel Investment Forum in Berlin and Arabian Hotel Investment Conference in Dubai. Jonathan also serves as Board Director of STR Global.